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Bing Ads campaigns savvier than ever with Windows 8.1 Smart Search

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Microsoft released the Windows 8.1 preview at last week’s /build// developer conference. Bing Ads will be an integral part of the Windows 8.1 Smart Search experience.

Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. In addition, Bing Ads will include Web previews of websites and the latest features like site links, and location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified customer leads.

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