In June, 80,000 people will trek to a farm in Tennessee for the 13th annual Bonnaroo Music and Arts Festival to watch a world-class music lineup perform on 13 stages over four days, and to participate in the communal culture that is Bonnaroo. For fans who can’t make the trip, Xbox and Bonnaroo have put together the next best thing: bringing the festival experience right into your living room, reports Xbox Wire.
The partnership will give Xbox users unprecedented access to the live Bonnaroo experience through an exclusive, interactive television event that will be streamed in high-definition where available.
"This is an amazing event to bring to Xbox, to showcase our unique capabilities for delivering premium music concerts and festivals,” says Wil Mozell, general manager of Xbox Entertainment Studios. “More fans than ever before will have access to Bonnaroo and enjoy an immersive experience only available on Xbox."
But you don’t have to wait until June to start the party. The 2014 Bonnaroo Lineup Announcement Megathon, also known as “BLAM!,” will be broadcast exclusively on Xbox and syndicated on Bonnaroo.com Feb. 19, with the pre-show event starting at 4 p.m. PT and BLAM! starting at 6 p.m. PT.
BLAM! hosts Taran Killam (“Saturday Night Live”) and comedian Hannibal Buress will “reveal all in this Bonnaroo-style party featuring a SuperJam with the Flaming Lips and Ben Folds, plus special guests.”
Be sure to download the Bonnaroo app from the Xbox Live Dashboard Feb. 19, and to read more, head over to Xbox Wire.
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Suzanne Choney
Microsoft News Center Staff