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The New Microsoft Devices Program: Bringing Surface Through the Commercial Channel

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Small Profile picAt the start of the calendar year, I challenged each of you to name yourself “Entrepreneur in Chief” of your organization, harnessing the power we each possess as an innovative thinker.

So, when Brian Hall, general manager of Microsoft Surface, came to me and said, “Jenni, Surface is ready to come through the channel, and you have an innovative partner ecosystem that can sell Surface to organizations of all sizes," I knew that our partners and the US Partner Team were ready to make this a reality.

I am very excited to announce that today marks the launch of our Microsoft Devices Program. This two-tier program establishes Ingram Micro, Inc., SYNNEX Corporation, and Tech Data Corporation as our inaugural device authorized distributors to sell Surface to a newly designated group of device authorized commercial resellers. Today, these resellers include CDW, CompuCom Systems, Inc., En Pointe Technologies, Insight Enterprises, Inc., PC Connection, Inc., PCM, Inc., Softchoice, Softmart, SHI International Corp., and Zones Inc. Our distributors and resellers are fully engaged and ready to deliver compelling solutions with Microsoft devices, including Surface, to their respective commercial customers.

This program greatly expands the reach of the Microsoft devices-and-services strategy, extending our family of devices enabled by cloud services to more organizations. We look forward to working closely with our Microsoft Devices Program partners to better serve their commercial customers. As we move quickly into future phases of this program, we will begin activating more partners to sell Microsoft devices.

To learn more about our device strategies and what it means to be an “Entrepreneur in Chief” in the era of innovation, I encourage all of our partners to attend Worldwide Partner Conference. In the meantime, interested partners can also sign up to stay up to date about how you can be a part of future phases of the Microsoft Devices Program. For more details about Surface in business, visit surface.com/business.

Jenni Flinders
Vice President, US Partner Group, Microsoft Corporation


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