I’m not saying they’re gold diggers, but more than 143,000 window shoppers in Manhattan showed they really dug Gold Jay Z – or at least the Macy’s store display for Beyonce’s husband’s cologne. It took Kinect for Windows to pause New York’s go-go-go attitude as it transformed passersby into golden, shimmering silhouettes.
The 7-foot, 4K (4,000 pixel) display, the creation of advertising agency kbs+ and interactive design firm Future Colossal, used the Kinect for Windows sensor to detect onlookers. Then it captured a 3D image of the shopper, which emerged from a pool of gold. This golden avatar also followed the window shopper’s movements. Participants were then able to share a photo of his or her golden doppelganger.
Check out the video above to see it in action and head over to the Kinect for Windows Blog to read more about the display.
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Athima Chansanchai
Microsoft News Center Staff