In 2014, retailers can expect to see more growth in areas such as mobility, personalization, big data and digitalization of media, according to a predictions post on the Microsoft Advertising Blog.
Nigel Ashton, head of Retail and Fast-Moving Consumer Goods for Microsoft Advertising UK, writes on the blog about what’s ahead in 2014 – and how brands can move ahead if they anticipate these trends.
Brand Experience. There’s no substitute for brand equity and establishing a strong...(read more)![]()
↧