The Windows Phone Store typically sees a 50 percent increase in app downloads during the November and December holiday months. With the current lineup of phones and increased market share around the world, they expect to see that trend continue.
For developers this means opportunity. And with recent changes and updates to the developer program, the opportunity is even greater. The Windows Phone developer team encourages developers to publish new apps or update apps now, so they’re ready for the holiday rush. And here are a few of the ways they’re making it easier (and sweeter) for you:
More monetization opportunity
Microsoft Advertising recently partnered with several third-party networks to bring additional ads to the Windows Phone platform to help fill the rapidly growing volume of ad requests and deliver additional revenue to the developer community.
Faster payout
As of September, Microsoft no longer waits to receive app sales proceeds from carriers before issuing payment to developers. Now all transactions via carriers are eligible for payout after 30 days.
Improved financial summary reporting
The Dev Center financial summary now includes the amount of proceeds you have earned but have not yet been paid.
Updated Dev Center app
The update adds several new features that developers have been requesting, including the ability to view app submission status, filter reviews, and more. Learn more about how to use to track your apps from your phone in this post from Rushmi Malaviarachchi.
If you’re just getting started and you’re a not a seasoned developer, the Windows Phone App Studio beta is a free, Web-based app creation tool designed to help anyone easily bring an app idea to life.
Get more details on all of the above in this post on the Windows Phone Developer Blog.
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Deborah Pisano
Microsoft News Center Staff