Bing Ads just added several new features designed to make it easy for advertisers to import their campaigns from Google AdWords without losing anything in translation. The updates give advertisers more control over how their campaigns work across devices, revamp bid adjustment options and allow site link extensions to be configured at the ad group level, overriding the campaign settings.
You can get a helpful deep dive on the new features in this post from Bing Ads Program Manager Dare Obasanjo.
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Steve Wiens
Microsoft News Center Staff