Fact: The market for apps is global.
Fact: There are many potential customers who speak your language, but many more who speak languages other than your native tongue.
Fact: Windows Store is available in 230 international markets and more than 106 languages, but only approximately 7 percent of apps are localized to more than one language.
Given the facts, shouldn’t you consider having your app support multiple languages? The Windows 8.1 XAML platform provides some great infrastructure for building world-ready apps, details of which you can read on the Windows App Builder Blogtoday.
In the post, Sam Spencer, a senior program manager for Windows, introduces some important thoughts on localizing apps. Even if you don’t plan to localize your app, Spencer presents some international scenarios to consider when handling user input.
Give it a read, and get a head start on making your apps function better in the global marketplace.
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Jennifer Warnick
Microsoft News Center Staff